Nick plans to use those acquisitions to establish a parents-centric ad network anchored by ParentsConnect.com, a community site the company launched in 2006. As part of the venture, the company will sell ads on a handful of smaller, non-Nick-owned sites, including ParentPreviews.com and Smartmomma.com, mirroring a recent trend wherein traditional media players aim to sell ads across the Web's long tail.

At the heart of Nick's parent trap is a revamped ParentsConnect.com, a site MTVN created as a Facebook-like environment for moms and dads. The new version of the site retains community elements but now offers more portal-esque navigation and editorial with a distinct Nick voice. The site's tagline is "We're not perfect, we're parents."

Steve Youngwood, executive vp, Nickelodeon/MTVN Kids & Family Group, said that since ParentsConnect.com went live, the company found that facilitating community was not enough to keep parents engaged: "We learned that content is the spark to build community." The site features polls designed to start a dialogue between parents, with questions ranging from "Were you raised to respect different races?" to "What would you do if your partner got you a blender for Valentine's Day?"

"Like so many people I've loved the story of The Hulk since I was a kid, so it was thrilling when Marvel asked me to write and help produce an altogether new screen incarnation, as well as play Bruce Banner. I grew up reading Marvel Comics and always loved the mythic dimension and contemporary themes in the stories, and I?m proud of the script I wrote. In every phase of production, including the editing, working with Louis Leterrier has been wonderful...I've never had a better partner, and the collaboration with all the rest of the creative team has been terrific. Every good movie gets forged through collaboration, and different ideas among people who are all committed and respect the validity of each other's opinions is the heart of filmmaking.

Regrettably, our healthy process, which is and should be a private matter, was misrepresented publicly as a 'dispute,' seized on by people looking for a good story, and has been distorted to such a degree that it risks distracting from the film itself, which Marvel, Universal and I refuse to let happen. It has always been my firm conviction that films should speak for themselves and that knowing too much about how they are made diminishes the magic of watching them.

All of us believe The Incredible Hulk will excite old fans and create new ones and be a huge hit...our focus has always been to deliver the Hulk that people have been waiting for and keep the worldwide love affair with the big green guy going strong."

Mansueto Ventures-Inc. and Fast Company parent company-seems to think so. It is working on a new magazine, aptly titled Upstart, aimed at entrepreneurs, sources there confirmed. Publisher of the new title is Adam Platzner, who has held sales positions at music Web site SpiralFrog.com and the defunct Cargo, published by Conde Nast. Heading up the editorial side is Scott Medintz, product development editor, who was formerly a senior editor at Time Inc.'s Money.

Once scheduled for a May newsstand debut, the title's launch date is undetermined. Mansueto, which bought Inc. and Fast Company in 2005 from G+J USA, has also been spending money to build up its digital offerings. It announced plans for FastCompany.tv, an online video network, to go live in March.

There were 389 new magazines launched in 2007. There were also 636 magazines launched in 2007.

Exactly how many depends on who's doing the counting.

"We only count magazines that we have physical copies of," says University of Mississippi professor Samir "Mr. Magazine" Husni, who tracks launches monthly on his Web site. "That is, no announcement or wishful thinking that we are launching."

Through November, there were 636 magazine launches by Husni's count, including 221 published four times or more and 363 special issues that may or may not come out with a second.